The Confident and Effective Sales People

At first glance, selling seems to be an easy task. Some people simply start by just offering what product or services they do offer without detailed analysis on which their market is, and what are their measuring factors to identify successful selling transactions. Most of the small scale entrepreneurs started business through the influence of other successful businesses, advices from their relatives and/or friends, etc. but ended up frustrated after realizing that nothing happened on their investment.

Why? Because starting up a business requires you to be always on top of the situation, you yourself should be knowledgeable and had mastered every detail of the business you are putting up. Selling plays a big role in every business, and you cannot manage your business if you yourself are not capable to sell.

Having a confident and effective sales people brings business to success. Even the employees who think that selling is not part of their responsibility should be trained properly of what the company is selling. Now the question is how?

Simple! Let's analyze the two (2) key attitudes of a good sales person:

1. Confident Person - A person who is in no doubt of himself and to what he is saying or doing.

2. Effective Person - Somebody who is consistently putting things into effect and having accomplished and/or successful results at the end of the day.

A person who is not confident will never become effective especially in selling. For a person to become confident in sales, he must be equipped with all necessary resources, as well as he should be also knowledgeable in every aspect and a detail of what he is selling.

NOTE: A little knowledge leads to harmful and negative results!

Checklist of a confident sales person:

1. Product Data
2. Product Objective
2. Market Analysis
3. Selling Process / Flowchart
4. Resources and Equipments



To combine these two key attitudes, one should exert extra effort and that’s it! You’re ready to start selling!

“With complete confidence on both sides, the old aged latch-key problem usually solves itself.”
– A. E. Wiggam